Goodricke Group Limited (GGL) along with Srinagar Police Wednesday busted counterfeit Samovar tea stores in Maharaja Bazar and Batmaloo markets and seized fake sub-standard tea.
Crackdown on the sale of fake and sub-standard SAMOVAR branded counterfeit tea and infringing tea bags across markets of Srinagar, a statement issued to the news agency—Kashmir News Observer (KNO), said.
Goodricke Group Limited with the help of the Srinagar Police conducted raids on shops in Maharaja Bazaar and Batmaloo, Srinagar wherein counterfeit SAMOVAR branded tea was being sold in non-standard/infringing packaging.
According to the statement, Goodricke, a part of the Camellia PLC UK group, owns tea gardens spread over Darjeeling, Dooars and Assam.
Goodricke’s original SAMOVAR branded tea is packaged in a unique manner and all original products are sold with the same packaging by authorised distributors pan India.
Upon receiving information about the unscrupulous activities, Dodd & Co., the law firm appointed by Goodricke along with Shergarhi Police and Batmaloo Police conducted raids at Mahraja Bazaar and Batmaloo market at the end of December 2021. It was found that the accused were selling sub-standard tea using identical/substantially similar packaging of the SAMOVAR tea brand.
P T Krishnan, the Vice President- Branded Tea Division of Goodricke Group Limited said “Goodricke Group invests heavily on the quality of its products and is strictly monitoring counterfeiting activities pan-India, to reduce the risk of honest customers unintentionally purchasing counterfeit products. This is a serious offence, especially since we are dealing with ingestible products!”
Over the years, Goodricke has built tremendous goodwill in the minds of tea drinkers due to the superior quality of the teas offered. The fake counterfeit tea meat does not meet the quality standards offered by Goodricke, and its consumption can also be dangerous since it is an ingestible product. Such counterfeiting activities also hamper the reputation of the company. In an attempt to protect the brand reputation and goodwill, Goodricke’s brand protection team continuously monitors and takes proactive steps to curb counterfeiting and infringement.”—(KNO)