The RRR star Ram Charan on Monday said that it needs a century to explore Kashmir and wished that the paradise on earth remains beautiful forever.

Actor Charan was speaking at the first side event on ‘Film Tourism for Economic Growth and Cultural Preservation’ of the third G20 Tourism Working Group meeting in Srinagar.

At the end of the event, Ram Charan, along with Korean Ambassador to India CHANG Jae-bok also did an impromptu performance to the “Naatu Naatu” beats – the Oscar winning song at the G20 event at Srinagar that kick started on Monday.

Speaking at the event, Charan said that he has been coming to Kashmir since 1986.

“I have been coming to Kashmir because my dad is in the same industry, working as an actor for 45 years so I am the second generation. I have been coming here since 1986,” he said in fireside conversation with film critic and journalist Mayank Sharma at the event. “ As a child when I was invited by my dad to Kashmir, I used to feel like I had achieved something during the summer holidays. It was like an achievement.”


“.. No matter what we hear about Kashmir, this is such a surreal feeling to come to Kashmir. ..It’ll take another 95 years to explore Kashmir,” he said.


Film actor, producer and entrepreneur, Charan said, the beauty of Kashmir is magical as it attracts people towards its pristine beauty, magical mountains and what not.


Charan said in lifetime as a tourist one should visit here and he wants this paradise on earth to remain like this forever.

A draft ‘National Strategy on Film Tourism’ was unveiled to provide a roadmap for harnessing the role of films in promoting tourist destinations.

The J & K government has been making efforts to revive the union territory as a prime destination for film tourism yet again so that people rather going to Switzerland, France and the Alps come back here for shooting. Officials said last year over 200 plus films, web series and dramas have been shot in Jammu and Kashmir.