Mumbai, (UNI): Westin Hotels and Resorts, part of Marriott Bonvoy’s international portfolio of 30 extraordinary hotel brands, on Friday announced the launch of wellness-focused ‘Let’s Rise’ campaign, to motivate locals and travelers alike to regain control and enhance their well-being when they travel.
With use of the unifying line “We are All Risers”, this campaign celebrates a community of achievers and reinforces the brand’s commitment to their guests’ holistic sense of well-being around the clock. According to a statement issued by the brand, Westin created an inspirational video featuring new brand ambassador for India, Kareena Kapoor Khan, for the launch of the campaign.
Aiming to lift the pandemic-weary spirits, bodies and minds through the power of dynamic movement, restful sleep and balanced nutritious meals, the video reinforces the brand’s commitment to well-being, with a particular focus on three of the brand’s six wellness pillars, Move Well, Eat Well and Sleep Well, it said.
In the video, with the stunning backdrop of The Westin Mumbai Garden City, Kareena embraces a holistic well-being lifestyle with Westin’s signature brand programs by staying active at the WestinWORKOUT Fitness studio, revitalising the body and mind with restorative sleep Heavenly Bed and Heavenly Bath, and enjoy the nourishing offerings from the Eat Well menu.
Expressing her thoughts on the collaboration with Westin, Kareena said, “In this crazy world we live in, I’ve tried to create a balance for myself and my family. I work towards maintaining an active lifestyle, following a healthy diet while giving my mind and body ample rest and respect, so that I can always put my best foot forward in everything I do.
Which is why I’m proud to be the face and voice of Westin’s ‘Let’s Rise’ campaign, a concept which is in line with my thinking. Looking forward to the association.” “The pandemic has created stress and challenges, we are seeing people realigning their priorities to put their well-being first,” said Neeraj Govil, Senior Vice President, Operations – Asia Pacific (Excluding Greater China), Marriott International.
“The Let’s Rise campaign communicates Westin’s commitment to empower our customers and guests to enhance their well-being and ensure they can be the best version of themselves. We created the campaign to inspire everyone to be a Riser, to push forward, stay active and maintain a good physical and mental health, so that we can all rise to shine every day in their own unique ways,” he added.
A sweet slumber awaits guests at The Westin Sohna Resort & Spa as their signature Heavenly Bed, which is uniquely designed to revitalize the body and mind, The resort also offers signature brand amenities like the Sleep Well Lavendar Balm and a thoughtfully chef curated Sleep Well Menu with dishes that help enhance the quality of sleep.
There is an in-house yoga practitioner who can assist with relaxation and meditation techniques, which reduces insomnia and fosters uninterrupted sleep, added the statement.
