World Tourism Day was celebrated with an aim to maintain the ecology and environment to boost tourism in Jammu and Kashmir.
A seminar on Green Initiatives in Tourism was organised on Wednesday at Tourist Reception Centre Srinagar in which participant stakeholders threw light on the need for maintaining the ecology and environment while boosting tourism.
The speakers laid stress on adopting innovations and methods by which the carbon footprints are reduced and tourists are provided varied experiences through eco-friendly initiatives.
Addressing the seminar, the Director of Tourism Kashmir, Raja Yaqoob appealed to the stakeholders to promote the green initiatives in tourism and stressed the need to maintain the ecology and environment of the place.
Prominent tourism stakeholders were felicitated on the occasion.
Yaoob also conducted cleanliness drives in Srinagar at Dargah Hazratbal and the Shankracharya temple in which officials and stakeholders participated.
Similar cleanliness drives were conducted at Gulmarg, Pahalgam, Yousmarg, Manasbal, Ahrabal, Sonamarg, Achabal, Kokernag, Verinag, Baramulla, Kupwara and other tourist destinations across the Valley.
At Gulmarg, the Director, Tourism Kashmir led the sanitation drive in which officials and stakeholders participated.
Director Tourism Kashmir appealed to make Gulmarg clean and green so that tourists coming to the place get the, desired experiences.
A cleanliness drive was conducted at Kongdoori by the J&K Cable Car Corporation.